diff --git a/site/app/page.tsx b/site/app/page.tsx
index 73e0da0..36f806a 100644
--- a/site/app/page.tsx
+++ b/site/app/page.tsx
@@ -171,7 +171,7 @@ export default function OverviewPage() {
                         <p style={{ color: "var(--ink-2)", marginTop: "0.4rem", fontSize: "0.94rem" }}>Create an organisation, install one agent, and watch a key land on a real box.</p>
                     </div>
                     <Link className="btn btn--solid" href="/start">
-                        Create organisation
+                        Get started
                     </Link>
                 </div>
             </section>
diff --git a/site/app/pricing/page.tsx b/site/app/pricing/page.tsx
index ebd4516..720a807 100644
--- a/site/app/pricing/page.tsx
+++ b/site/app/pricing/page.tsx
@@ -49,7 +49,7 @@ export default function PricingPage() {
             <li>Community support</li>
           </ul>
           <Link className="btn btn--line" href="/start">
-            Create organisation
+            Get started
           </Link>
         </div>
 
diff --git a/site/app/start/page.tsx b/site/app/start/page.tsx
index eb2e8a5..8f3e2e0 100644
--- a/site/app/start/page.tsx
+++ b/site/app/start/page.tsx
@@ -2,7 +2,7 @@ import type { Metadata } from "next";
 import { OrgForm } from "@/components/OrgForm";
 
 export const metadata: Metadata = {
-    title: "Create organisation",
+    title: "Vantage Cloud",
     description: "An organisation owns its servers, keys, workflows, monitors and secrets. Free for three servers, hosted or self-hosted.",
 };
 
@@ -11,7 +11,7 @@ export default function StartPage() {
         <section className="rail band band--open">
             <div className="split">
                 <div>
-                    <span className="tag">Create organisation</span>
+                    <span className="tag">Vantage Cloud</span>
                     <h1 style={{ fontSize: "var(--s-3)", margin: "0.8rem 0 1rem", maxWidth: "15ch" }}>Set up your organisation.</h1>
                     <p className="lede" style={{ fontSize: "var(--s-0)" }}>
                         An organisation owns its servers, keys, workflows, monitors and secrets. Nothing inside it is visible to any other organisation. Confirm your email and it is created with you
diff --git a/site/components/Footer.tsx b/site/components/Footer.tsx
index 5c4bc45..a8f31cf 100644
--- a/site/components/Footer.tsx
+++ b/site/components/Footer.tsx
@@ -11,7 +11,7 @@ export function Footer() {
             {link.label}
           </Link>
         ))}
-        <Link href="/start">Create organisation</Link>
+        <Link href="/start">Get started</Link>
       </div>
     </footer>
   );
diff --git a/site/components/Nav.tsx b/site/components/Nav.tsx
index 5964918..410b02a 100644
--- a/site/components/Nav.tsx
+++ b/site/components/Nav.tsx
@@ -50,7 +50,7 @@ export function Nav() {
           </button>
 
           <Link className="btn btn--solid btn--sm nav__cta" href="/start">
-            Create organisation
+            Get started
           </Link>
         </div>
       </header>
@@ -65,7 +65,7 @@ export function Nav() {
                 </Link>
               ))}
               <Link className="btn btn--solid" href="/start">
-                Create organisation
+                Get started
               </Link>
             </nav>
           </div>
diff --git a/site/components/OrgForm.tsx b/site/components/OrgForm.tsx
index 4110845..b03b47b 100644
--- a/site/components/OrgForm.tsx
+++ b/site/components/OrgForm.tsx
@@ -89,7 +89,7 @@ export function OrgForm() {
             </div>
 
             <button className="btn btn--solid" type="submit" style={{ alignSelf: "flex-start" }} disabled={sending}>
-                {sending ? "Sending…" : "Create organisation"}
+                {sending ? "Sending…" : "Get started"}
             </button>
 
             {result.state === "error" && result.message && (
diff --git a/web/app/setup/page.tsx b/web/app/setup/page.tsx
index eed1b3e..9503cfe 100644
--- a/web/app/setup/page.tsx
+++ b/web/app/setup/page.tsx
@@ -156,7 +156,7 @@ export default function SetupPage() {
                         {message && <div className="rounded-lg border border-danger/30 bg-danger/10 px-3 py-2 text-sm text-danger">{message}</div>}
 
                         <Button type="submit" variant="primary" loading={isPending} className="w-full justify-center">
-                            Create Organization
+                            Setup Instance
                         </Button>
                     </form>
                 </Card>