diff --git a/admin/internal/api/people.go b/admin/internal/api/people.go
index 360b793..3a7c475 100644
--- a/admin/internal/api/people.go
+++ b/admin/internal/api/people.go
@@ -5,6 +5,7 @@ import (
 	"log"
 	"net/http"
 	"strings"
+	"time"
 
 	"github.com/gin-gonic/gin"
 	"github.com/mrhid6/vantage/admin/internal/audit"
@@ -14,6 +15,7 @@ import (
 	"github.com/mrhid6/vantage/admin/internal/models"
 	sharedmodels "github.com/mrhid6/vantage/shared/models"
 	"go.mongodb.org/mongo-driver/v2/bson"
+	"golang.org/x/crypto/bcrypt"
 )
 
 // listAccountUsers returns the account's people, newest last.
@@ -263,3 +265,74 @@ func deleteAccountUser(c *gin.Context) {
 		IP: c.ClientIP()})
 	c.JSON(http.StatusOK, gin.H{"deleted": true})
 }
+
+// changeAccountPassword sets one password and pushes it everywhere.
+//
+// HQ's hash is the single source of truth for every hq-sourced row, and the
+// control plane has no local password-change path for them, so there is no
+// competing writer.
+//
+// Propagation is best-effort ON PURPOSE. Failing the password change because
+// one of three instances was briefly unreachable would leave the customer with
+// the password they were trying to get rid of; hqsync repairs a stale instance
+// within fifteen minutes, which is recoverable.
+func changeAccountPassword(c *gin.Context) {
+	var body struct {
+		CurrentPassword string `json:"current_password"`
+		NewPassword     string `json:"new_password"`
+	}
+	if err := c.ShouldBindJSON(&body); err != nil {
+		c.JSON(http.StatusBadRequest, gin.H{"error": "current and new password are required"})
+		return
+	}
+	if len(body.NewPassword) < 12 {
+		c.JSON(http.StatusBadRequest, gin.H{"error": "choose a password of at least 12 characters"})
+		return
+	}
+
+	s := auth.Current(c)
+	ctx := c.Request.Context()
+
+	var me models.CustomerUser
+	if err := db.Admin("customer_users").FindOne(ctx,
+		bson.M{"user_id": s.UserID}).Decode(&me); err != nil {
+		c.JSON(http.StatusUnauthorized, gin.H{"error": "sign in required"})
+		return
+	}
+	if bcrypt.CompareHashAndPassword([]byte(me.PasswordHash), []byte(body.CurrentPassword)) != nil {
+		c.JSON(http.StatusForbidden, gin.H{"error": "that is not your current password"})
+		return
+	}
+
+	hash, err := bcrypt.GenerateFromPassword([]byte(body.NewPassword), auth.BcryptCost)
+	if err != nil {
+		c.JSON(http.StatusInternalServerError, gin.H{"error": "could not set the password"})
+		return
+	}
+	if _, err := db.Admin("customer_users").UpdateOne(ctx,
+		bson.M{"user_id": me.UserID},
+		bson.M{"$set": bson.M{"password_hash": string(hash)}}); err != nil {
+		c.JSON(http.StatusInternalServerError, gin.H{"error": "could not set the password"})
+		return
+	}
+
+	pending := false
+	if n, err := cloudprov.SetPasswordHash(ctx, me.UserID, string(hash)); err != nil {
+		pending = true
+		now := time.Now().UTC()
+		log.Printf("password: propagation for %s failed, hqsync will repair: %v", me.Email, err)
+		_, _ = db.Admin("customer_users").UpdateOne(ctx,
+			bson.M{"user_id": me.UserID},
+			bson.M{"$set": bson.M{"hq_sync_failed_at": now}})
+	} else {
+		log.Printf("password: %s propagated to %d instance user(s)", me.Email, n)
+		_, _ = db.Admin("customer_users").UpdateOne(ctx,
+			bson.M{"user_id": me.UserID},
+			bson.M{"$unset": bson.M{"hq_sync_failed_at": ""}})
+	}
+
+	audit.Write(ctx, models.AuditEntry{
+		Actor: me.Email, Action: "account_user.password_changed", AccountID: s.AccountID,
+		Target: me.Email, IP: c.ClientIP()})
+	c.JSON(http.StatusOK, gin.H{"updated": true, "propagation_pending": pending})
+}
diff --git a/admin/internal/api/routes.go b/admin/internal/api/routes.go
index bd3f5a9..4f1d4ea 100644
--- a/admin/internal/api/routes.go
+++ b/admin/internal/api/routes.go
@@ -58,6 +58,10 @@ func Routes(cfg config.Config) http.Handler {
 			auth.RequireAccountRole(models.AccountRoleOwner, models.AccountRoleAdmin),
 			deleteAccountUser)
 
+		// Any member may change their own password — it is theirs. There is no
+		// endpoint for changing anyone else's.
+		cust.PUT("/account/password", changeAccountPassword)
+
 		cust.POST("/instances",
 			auth.RequireAccountRole(models.AccountRoleOwner, models.AccountRoleAdmin),
 			createInstance)
diff --git a/admin/internal/cloudprov/cloudprov.go b/admin/internal/cloudprov/cloudprov.go
index 265d803..30cbac2 100644
--- a/admin/internal/cloudprov/cloudprov.go
+++ b/admin/internal/cloudprov/cloudprov.go
@@ -24,9 +24,10 @@ import (
 // CreateInstance creates a control-plane instance and its owner.
 //
 // The owner's password hash is COPIED from the HQ account rather than shared.
-// Changing the password on either side does not propagate, and they diverge from
-// that moment — accepted deliberately, because propagating a hash across two
-// services' databases is a worse problem than two passwords that started equal.
+// HQ remains the single source of truth: a password change there copies the new
+// hash to every projected row (see SetPasswordHash), and hqsync repairs any that
+// a failed write left stale. The control plane has no local password-change path
+// for an hq-sourced row, so there is no competing writer.
 //
 // On owner-insert failure the instance is rolled back, so a failed provision
 // never leaves a slug permanently occupied by an instance nobody owns.
diff --git a/admin/internal/mail/mail.go b/admin/internal/mail/mail.go
index b4732ff..ba5e8d5 100644
--- a/admin/internal/mail/mail.go
+++ b/admin/internal/mail/mail.go
@@ -178,7 +178,7 @@ func SendInstanceReady(to, instanceName, loginURL string, expires time.Time) err
 	body += fmt.Sprintf(
 		"Your Free licence runs until %s. We will email you before then so you can renew it in one click.\n\n"+
 			"Sign in with the same email address and password you use for your Vantage account. "+
-			"Changing one does not change the other.\n",
+			"Changing your Vantage HQ password changes it here too.\n",
 		expires.Format("2 January 2006"))
 	return send(to, instanceName+" is ready", body)
 }